New: Online shop at Akut SOS Clean
Special products eliminate the smell of smoke and burning
Frankfurt, September 29, 2020. Marcell Engel, owner and managing director of the Frankfurt specialist company Akut SOS Clean GmbH, has been professionally cleaning, disinfecting and decontaminating buildings, properties, mass transport and much more for over 25 years. Now he has developed his own product line. Below he explains how this came about, which products he offers and which niche he covers.
How did you come up with the idea of developing your own products?
"I basically see myself as a problem solver and over the past 26 years of my career I have overcome some major challenges in 50 special cleaning fields. I was often faced with the situation that no products for specific applications were available on the market. So I started to create my own products based on our experience."
Was there a trigger or reason for this?
"Yes. It started with a mission after a corpse was found. Here it seemed almost impossible to eliminate the extreme smell. We finally managed to do this with our own special creation. This sense of success motivated me to transfer this experience to other areas of service. Suddenly I found myself in product development without noticing it. I became aware of this when my teams and I were asked more and more often to leave some of the agent used on site. This is how the idea for our own product line became I benefited from my chemical knowledge, which I have constantly expanded, and the collaboration with the relevant experts. As a result, the online shop with special products has been created.
What kind of products are these?
"This is a product range for cleaning, disinfecting, combating pests and neutralizing extreme odors. Our products Smoke off and Smell off have just come onto the market and have proven to be a hit within a short time. These products are a real and lasting killer when it comes to strong odor nuisances, i.e. real stenches. Let's think of the many apartments and houses in which strong smells of cigarettes, cigars and cannabis have really taken hold. This works Smoke off in no time. The result is visible the next day and is permanent. This catalyst spray is used primarily in large rooms and buildings. It quickly and effectively eliminates extreme odors caused by decay, fire, butyric acid.
Are these products that are not yet available on the market?
"Yes, that's exactly how it is. We have dared to combine different active ingredients in such a way that they enable new modes of action in order to solve specific challenges such as odor neutralization. The product "Smoke off", for example, which neutralizes the smell of smoke and burning. So far, the majority of ozone-containing agents are available on the market, sometimes in high concentrations - with significant disadvantages. Because they are fundamentally harmful to people's health during use and for some groups of people. For example, it was important to us to develop products that are highly effective in cleaning the air based on biological principles.”
Who are the new developments suitable for?
"We have developed products that are not just for professionals to use. Our products are ideal for trade and industry, but also for end users. We took this into account throughout the entire development process."
What did you pay particular attention to?
"The highest quality of the raw materials and the maximum possible concentration of active ingredients were the key parameters in development. Because we are looking for 100 percent solutions to the respective problem. We were only satisfied when the product met these requirements. The positive feedback from our customers confirms that we are exactly right. Handling is also uncomplicated."
Do you have an example of this?
"Yes. Explained using an example: To make a heavy smoker's apartment odor-free, all you need to do is use the Turbo Spray "Smoke off". An important tip that we give our customers: place a pot of boiling hot water in the middle of the room. Then spray the Turbo Spray into the room. The spray achieves a deep effect right into the walls, several millimeters or even centimeters. The accumulation of moisture increases the turbo effect. Owners of hotels and guesthouses, as well as property owners and managers, are particularly overwhelmed by this fast and efficient way of working. By the way, all products have a QR code. With one click the customer can access an application video. It couldn’t be simpler.”
Do you only offer the products in the online shop?
"The products are currently available via our online shop, but also via Amazon and soon via Ebay. We are currently in discussions with hypermarkets. It is to be expected that the products will also be available in brick-and-mortar stores in the foreseeable future."
Are you planning to expand the product range?
"Yes. We currently have around 40 products listed in the online shop. This portfolio will gradually be expanded to around 250 products. In addition to products related to cleaning, disinfection, pest control and odor neutralization, we plan to expand the range to include related fields. Roughly speaking, it will revolve around products related to health. Everything else is of course still a trade secret. But this much in advance: Here too, we are developing innovative products that are not yet available on the market This will certainly close existing gaps.”